This is goods (sprayer can) of
a famous bug spray manufacturer in Japan.
"キンチョー (Kincho)"
"キン (金) "means gold or shining.
"チョー (鳥) "means a chicken.
The character which is drawn by the T-shirt he wears
isn't "Kincho"
but "Kincho-suru."
He is a famous baseball player
of major league.
"キンチョースル (Kincho-suru)"
means "be tense."
He is tense ?
・・・
Are you chicken ?
I am chicken !